Rethink YouTube with Rethink Homelessness

According to YouTube's statistics page there are more than one billion users watching and uploading videos every month. On top of that, 6 billion hours of youtube are watched monthly. If these numbers aren't alarming, they should be. While it has been evident for years that social media prevalence and usage is on the rise, as YouTube so cleverly points out, these current statistics average out to "almost an hour for every person on Earth" monthly. 

If nonprofit organizations such as Rethink Homelessness, located right here in Central Florida could capitalize on the potential presented by these statistics, it is quite possible that support for serious social problems would be the result. 

As you can see in the screenshot above, 4,990,042 individuals have watched this video. That's close to 5 million viewers! What Rethink Homelessness has done through the assistance of YouTube is create a strong image, or brand for their organization and campaign. According to Richard Waters and Paul Jones, in their essay titled, Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos, this is one of the most important things that nonprofit organizations can do when trying to ignite social change. However, it is noted in this study that nonprofit's aren't currently capitalizing on their full potential. Check out the full youtube video from Rethink Homelessness below!

What do you think about their message and strategy? Would you remember Rethink Homelessness because of this video? I know I do!